In Honeywell International Inc. v. 3G Licensing, S.A., Appeal No. 23-1354, the Federal Circuit held that under the obviousness standard of 35 U.S.C.

Bayer and Merck & Co’s heart failure drug vericiguat has been approved by the FDA under the brand name Verquvo ... Entresto (sacubitril+valsartan) was FDA-approved in patients with reduced ...

This year has seen the US FDA approve 45 new chemical or biologic new entities, exceeding last year's tally of 40, and showing a continued resurgence in the pharma sector's R&D productivity.

Meet suzetrigine, a non-opioid that promises to avoid addiction risk. But some experts say it can't replace opioids ...

Health experts say popular weight-loss drugs like Ozempic and Wegovy are safe, but the FDA warns counterfeits are becoming more widespread.

Ozempic and Wegovy maker Novo Nordisk placed a print ad responding to the Super Bowl spot from competitor Hims & Hers.

Taking control of your brand can mean the difference between an unfulfilling job and a rewarding career. But how can you persuade others to take the reinvented you seriously? The author presents a ...

Moreover, it helps you ascertain if someone is attempting to register a trademark that might infringe upon your brand name or other brand-related identifiers. Here, we will delve into the importance ...

Explore how Dove and Starbucks have effectively evoked authenticity in their brand personas. Dove has made a name for itself in the beauty industry by prioritising sincerity. Dove has built a brand ...