At its Unpacked event last week, Samsung took the wraps off the Galaxy S25 lineup and spent a majority of the time talking about AI -- a trend in phone announcements these days. Echoing both Google and Apple,

As it was presented, I expected the Galaxy S25+ to change the way I used my phone or at least feel AI aiding the user experience. However, the sales pitch doesn’t match reality, and while many of Samsung’s enhanced AI features sound great on paper, their implementation leaves much to be desired.

Bizon praises the S25's Galaxy AI update as "a monumental step change in how a smartphone works for you. The best way I can describe is is like a PA in your pocket, it's bringing together seamlessly all the apps on your phone so you can perform really complex tasks with super simple commands."