Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

Dell's rebranding is similar to Apple's naming style, which uses "Pro" and "Pro Max" for its top iPhone models. When asked ...

On the other hand, the AirPods Max offer a better noise-canceling experience by virtue of that form factor. Both products ...

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

Dell is completely rebranding its suite of laptops, offering three iterations: Dell, Dell Pro, and Dell Pro Max. I'll break ...

So that means Dell’s top-of-the-line laptop will be referred to as the Dell Pro Max (Premium), which is a step above the Dell ...

Apple is expected to unveil the iPhone 17 series lineup this September, which will feature the standard as well as the Pro ...

Dell is rebranding its laptop and desktop lines for 2025. The computer maker has shuttered its longtime model names in favor ...

In the past, the battle between smartphones was locked to Samsung vs Apple, but nowadays there are more competitors than ever ...

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...

Alice Chebet, better known as Kienyeji pro Max, shared her sister's KCSE result slip while congratulating her. Kenyans ...

The brand has signed three-time ATP title winner Frances Tiafoe, currently ranked 17th in the world, as its newest ambassador ...