In today’s fast-moving app industry, data is the foundation of every successful app. Understanding user behavior, tracking performance, and optimizing ...
You’ve probably noticed how fast our industry is evolving. Just when you think you’ve mastered all the essential marketing skills, something new comes along and changes everything. Right now, we’re ...
Explore how AI user generated content is revolutionizing creative testing in mobile marketing for brands and agencies alike.
App Promotion Summit London is back on April 24th, bringing together the biggest experts in app growth, AI-driven marketing, user acquisition, retention, ...
Congratulations on surpassing early growth milestones! But as your app scales, new challenges arise—rising CPIs, fierce competition, and the need to ...
At Pushwoosh, we firmly believe that user segmentation directly impacts both revenue and engagement. To validate this, we analyzed 50 billion mobile push notifications sent via Pushwoosh in Q4 2024 ...