Ogilvy’s “Unready for Anything” campaign for the Unilever brand flips the “get ready with me” trend on its head.
One of Dictionary.com’s 2024 new words, bed rotting — laying in bed during the day — has been embraced by younger consumers ...
The burger chain is again wedding pop culture and nostalgia with a Happy Meal box inclusive of a Pokémon booster pack, poster ...
The Boston Beer Company-owned brewery leaned into Quitter’s Day and doled out participation medals and beer money to launch a ...
Jill McVicar Nelson explains what the brand has learned from its Super Bowl ads and how it’s facing uneasiness around ...
The streamer’s in-house offerings will hit the U.S. in April, coinciding with an upfronts market where publishers lock in ...
The design described as “hilariously bad” is available via web download and a Chrome plug-in and will appear on special bags of the snack.
The latest wrinkle — but surely not the last — in the saga is President Trump’s executive order holding off enforcement of a ...
Higher spending growth rates propelled by apps like ChatGPT and Google Gemini could catapult the category into the top 10 within a year.
Brands have long known the value of smaller creators—those with more intimate, engaged audiences. Recent Study from Harvard ...
Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.
Comedic skits running on the Suntory brand’s Instagram along with a 7 Stages of Defeat care package are meant to help keep ...