Here is my annual critical ranking of the Super Bowl commercials. This is the pregame edition, with all the available national ads that I could track down; the list will be updated after Sunday’s game.

Watch all of the best 2025 Super Bowl commercials, including Big Game ads featuring Ben Affleck, Matt Damon, and more.

Budweiser has released a sneak peek of its iconic Clydesdales commercial. But this year, the commercial has a singular star. This year’s spot, titled “ First Delivery ‚” features a Clydesdale foal as the star, depicting a story of “resilience and dedication,” Budweiser said in a press release.