In this young century, no artist has had a better grip on the intertwined duality of the party and the after-party, and how the promise of night curdles in the daylight, than the Weeknd. He’s known his turf since the beginning,

The Weeknd has long been promising to kill off his musical persona, but it seems like his feature film will be the final nail in the coffin. The Hurry Up Tomorrow trailer foreshadows the artist’s death with the subtlety of a Max Martin-produced pop song.

The Weeknd has issued a trailer for his upcoming film, Hurry Up Tomorrow.