Rough Trade is opening a second location at New York’s Rockefeller Center. The new store, Rough Trade Below, will complement the existing Rough Trade store located at 1250 6th Ave.

The new Rockefeller Center location expands Rough Trade’s retail footprint to ten stores — seven in the U.K (of which four are in London, along with outlets in Bristol, Nottingham and Liverpool); one in Berlin; and now two in New York.

Rough Trade Below will feature artist merch, audio hardware, used records, used and new CDs, BluRay movies, collectibles, a photobooth, and more, and allow them to expand the capacity of in-store performances.