With only one in four TV ads being subtitled in the UK and less than one in 10 with audio description, there is much progress ...

Across the board, trust in all media channels increased, with TV and cinema remaining at the top of the list, according to ...

A confusing corporate structure which was hampering investor relationships and leaving teams feeling isolated was key in ...

The footwear firm has vowed to keep prioritising product marketing and “protect the brand” from heavy discounting.

Metrics don’t always show us what we want to see - but don’t throw away years of work on a whim. Sometimes it is important to ...

Sure is part of Unilever’s deodorant portfolio, which also includes Dove and Lynx. With these brands collectively holding ...

Research from the Advertising Association finds trust in advertising continues to grow, driven by TV and cinema.

New research from the ASA and YouGov reveals the UK’s most memorable ad slogans, while four of the brands in the top 10 share ...

On a mission to “make Metro Bank the first-choice bank for business customers”, the brand has repositioned and refreshed.

Unseasonal weather and shaky consumer confidence has contributed to a dip in Primark’s UK sales. In a trading update for the ...

Creating a great campaign is by nature a ‘poorly defined problem’, so brands must bring clarity to the agency relationship, ...

The Marketing Week Podcast is back for 2025 and we’re starting with a look at some of this week’s biggest marketing stories.