The leading source of advertising, marketing & media news
3 days ago · Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all …
Weekly roundup: Publicis Groupe forms Leo, MY's controversial …
Jan 17, 2025 · Happy Friday MARKETING-INTERACTIVE readers, and welcome back to the weekly roundup. If last week wasn't crazy enough, this week, the talk of the town was Publicis …
Most Recent - Marketing-Interactive
Jan 17, 2025 · Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all …
What's the secret recipe to driving authentic communications on …
2 days ago · On the social front, a Meta report said video content consumption will continue to rise and the creator economy in APAC will keep on growing. Meanwhile, the shift to messaging is …
These were the region's most captivating CMO moves in 2024
Dec 10, 2024 · The marketing industry is a whirlwind of innovation and change, and 2024 has been no exception. From artificial intelligence and machine learning, unexpected …
Media - Marketing-Interactive
Jan 13, 2025 · Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all …
Media in 2025: What does the future hold? | Marketing-Interactive
Dec 3, 2024 · As we look toward 2025, the media landscape is poised for transformative change. The rise of creator-driven content, combined with advancements in AI and eCommerce, is …
10 digital marketing trends marketers need to look out for in 2024
Dec 14, 2023 · Taking the marketing world by storm and crowned the word of the year by Collins Dictionary, it is no surprise that AI is the top trend marketers can expect in their digital …
Where’s the money? Growth opportunities for media owners in 2024
Dec 5, 2023 · With artificial intelligence (AI) and media fragmentation being the buzzwords of the year, key players in the marketing and advertising industry have expressed an inclination to …
Where’s the money? Where creative agencies envision growth in …
Nov 21, 2023 · Marketing efforts and campaigns increasingly demand unique ideas and creativity to capture and engage consumers in a world that is overloaded with content.